Athlete Activism: How Brands & Athletes Can Form Winning Partnerships | Impact Council - Sep 202

This panel focused on ways that brands and athletes can partner to support positive social and environmental causes. The panel features perspectives from a brand leader, professional athlete, and mission-driven agency on the opportunities and challenges in promoting impact-related causes and hot-button issues within the sports industry. The discussion also spotlights case studies and lessons learned that will benefit communications professionals as they consider leveraging the power of sport for good.

Panelists:

Jason Teitler – SVP, Global Communications & Brand Lead at Special Olympics

Jordan Marie Daniel – Professional runner, Athlete Advocate, founder of Rising Hearts, filmmaker and DEI consultant

John Balkam – Founder & CEO of Third Win Group, an agency supporting mission-driven talent and brands

Moderator:

Daniel Sargent – Partner at HawkPartners, IRI Associate Board Member