Simon Sinek: How to start a cultural transformation?

During the Denkproducties seminar 'Purpose Driven Leadership' Simon Sinek talked about how to start a cultural transformation in your organization.
The biggest mistake that companies make when trying to make cultural transformations is treating it like a marketing campaign. There's a model you can use to help make big changes from starting small.

More information: denkproducties.nl/experts/simon-sinek