Using Social Media as a Tool for Activism

Social media is a powerful tool to spread awareness about a cause or issue. Due to the format of social content - a picture, a short video, or a few lines of text - the art of science communication is an important skill that goes hand in hand with successful social media campaigns. In this session, you’ll learn strategies about how to effectively explain big, complex environmental issues in an accessible and engaging way, and how to get views on social media – whether you’re using Facebook, Twitter, Instagram or something else!